THE OUTCOME SUMMIT: COLLABORATE. INNOVATE. ACHIEVE.

SLS Baha Mar    |    Nassau, Bahamas    |    March 3 - 5

Presented by

WELCOME TO THE OUTCOME SUMMIT

We're so glad you're here! Please refer to this page for key event details.

If you have any questions during your time here, please contact Steph Jones, Director, Events, Attain, at 978-766-0676 or sjones@attainoutcomes.com.

Agenda
Floor Guide
Attendee List
Speakers & Session Info
Activity Guide

AGENDA

Monday, March 3, 2025
9:30 AM - 12:00 PMCheck-In Lobby
12:00 PM - 4:00 PMCheck-In & Early Arrival Event Registration Lower Lobby
4:00 PM - 10:00 PMCheck-In Lobby
6:00 PM - 10:00 PMWelcome Reception Skybar Rooftop Lounge (FL 20)
Tuesday, March 4, 2025
8:00 AM - 9:00 AMBreakfast Rooftop Pavilion (FL 7)
9:00 AM - 9:25 AMMain Stage: Welcome RemarksBrian Mandelbaum, AttainRooftop Pavilion (FL 7)
9:25 AM - 9:55 AMMain Stage: Beyond Inputs: Measuring Sales Outcomes to Prove Advertising ROIMegan Jones, Digitas
Travis Freeman, Inspire Brands
Travis Scoles, Paramount
Brian Mandelbaum, Attain		Rooftop Pavilion (FL 7)
9:55 AM - 10:20 AMMain Stage: The Consumer Code: Decoding Insights for Smarter AdvertisingAlexander Potts, Tombras
Jessica Hogue, Hearst
Melissa Wisehart, PHD Media
Peipei Lin, Rimowa		Rooftop Pavilion (FL 7)
10:20 AM - 10:45 AMNetworking Break Rooftop Pavilion (FL 7)
10:50 AM - 11:15 AMMain Stage: Driving Growth Together: The CMO-CFO Power RelationshipMichelle Crossan-Matos, Ulta Beauty
Michael Burke, MediaLink		Rooftop Pavilion (FL 7)
11:30 AM - 12:25 PMLinks by MediaLink Various Locations
12:30 PM - 1:30 PMLunch Katsuya Restaurant
2:00 PM - 5:00 PMAfternoon Activities Various Locations
7:00 PM - 10:00 PMDinner Cleo Restaurant
Wednesday, March 5, 2025
6:30 AM - 7:45 AMMorning Yoga ESPA Spa
8:00 AM - 9:00 AMBreakfast Fi'lia
9:15 AM - 9:45 AMMain Stage: Closing the Loop: Measuring & Maximizing Commerce Media EffectivenessAmie Owen, KINESSO
Evan Hovorka, Albertsons
Christopher Feo, Experian
Leah Sallen, VML
Julio Acosta, SC Johnson Lifestyle Brands		Studios Ballroom
9:45 AM - 10:15 AMMain Stage: Live Sports, Live Insights: Redefining Ad Measurement in CTVVratik Sharma, Amazon
Dan Kurtter, Attain		Studios Ballroom
10:15 AM - 10:45 AMNetworking Break Studios Ballroom
10:45 AM - 11:15 AMMain Stage: The Measurement MatrixJonah Goodhart, Mobian
Kym Frank, Fox Corporation
Scott Sutton, CKE		Studios Ballroom
11:15 AM - 11:45 AMMain Stage: From Third-Party to Zero-Party: Navigating the New Data LandscapeAndrea Zapata, T-Mobile
Elliott Nix, The Trade Desk
Lisa Pillette, Fossil Group		Rooftop Pavilion (FL 7)
11:40 AM - 12:00 PMMain Stage: Closing RemarksBrian Mandelbaum, AttainRooftop Pavilion (FL 7)
12:00 PM - 1:00 PMLunch Rooftop Pavilion (FL 7)

FLOOR GUIDE

View a map of the entire Baha Property here. We also recommend downloading the Baha Mar app for an interactive map.

Key locations for our events are outlined below.

ATTENDEES

Christopher Feo
Chief Business Officer
Experian
Dan Kurtter
SVP, Strategy
Attain
Dave Constantino
SVP, Business Development
Attain
Deanna (Cullen) Mulkeen
Head of Media Investment
Wpromote
Dominic Bennett
CTO
Attain
Elliott Nix
GM, Business Development, Retail
The Trade Desk
Emma Southard
Director, Sales
Attain
Emma Stubbings
Assoc. Director, Global Growth
IPG Mediabrands
Evan Hovorka
VP, Product & Innovation
Albertsons
George Musi
Chief Business Officer
Night Market (Part of Horizon Media Holdings)
Gerry Bavaro
Chief Strategy Officer, Merkury
Merkle
Hannah Picciola
People Operations Generalist
Attain
Jackie Carroll
RVP, East
Attain
Jamie Sheridan
Chief Client Officer, Business Lead
PHD
Jay Seaton
Sr. Director, Sales
Attain
Jay Wolff
Chief Revenue Officer
KERV.ai
Jay Suh
VP, Media
DISH Network
Jean Paul Ciaramella
Media Director, Head of Media - North America
Popeyes
Jeff Zifrony
VP, Strategy
Attain
Jen Faraci
Chief Data Officer
Digitas