Name
Main Stage: The Measurement Matrix
Date & Time
Wednesday, March 5, 2025, 10:45 AM - 11:15 AM
Speakers
Jonah Goodhart, Mobian
Kym Frank, Fox Corporation
Scott Sutton, CKE
Jonah Goodhart Kym Frank Scott Sutton
Description

With the proliferation of platforms and data sources, marketers face a growing challenge: how to measure success across channels and in real time. This session dives into how leading organizations are tackling cross-screen measurement, balancing privacy and personalization, and adopting innovative technologies like AI to transform their approach to ROI and outcomes measurement.

Location Name
Studios Ballroom
Full Address
SLS Baha Mar
1 Baha Mar Blvd
Nassau New Providence
Bahamas