Chris Feo is the Chief Business Officer of Experian Marketing Services, where he leads revenue, strategic partnerships, and strategy across the business. With deep expertise in identity, data, and programmatic solutions, he plays a key role in expanding EMS’s offerings and driving innovation in the evolving digital marketing landscape.

Chris joined Experian through the acquisition of Tapad, where he was part of their executive team, while spearheading two major acquisitions totaling over $700 million. His strategic vision helped position Tapad as a leader in cross-device identity and data-driven solutions.

Most recently, Chris led the acquisition of Audigent, further strengthening EMS’s position in data-driven advertising and privacy-first solutions. His leadership continues to shape EMS’s strategic direction, ensuring clients have access to cutting-edge technology and insights that power more effective marketing.