Alexander Potts is an executive at Tombras, one of the largest independent ad agencies in the U.S., where he spearheads the integration of cutting-edge ad technologies across the agency. With a focus on the intersection of media buying and data-driven solutions, Alexander drives innovation in advertising measurement and showcases the impact of modernized, incremental approaches. His expertise lies in leveraging advanced identity solutions and intelligence engines to enhance client outcomes, making him a leading voice in the evolution of digital marketing.