Name
Main Stage: The Consumer Code: Decoding Insights for Smarter Advertising
Date & Time
Tuesday, March 4, 2025, 9:55 AM - 10:20 AM
Speakers
Alexander Potts, Tombras
Jessica Hogue, Hearst
Melissa Wisehart, PHD Media
Peipei Lin, Rimowa
Alexander Potts Jessica Hogue Melissa Wisehart Peipei Lin
Description

Consumers are more complex than ever, with shifting behaviors, new shopping habits, and evolving expectations. How can we crack the consumer code to deliver relevant, effective advertising? This session will explore cutting-edge methods for gathering and leveraging customer insights—combining first-party data, behavioral trends, and AI-powered analytics to create campaigns that truly resonate.

Location Name
Rooftop Pavilion (FL 7)
Full Address
SLS Baha Mar
1 Baha Mar Blvd
Nassau New Providence
Bahamas