Name
Main Stage: From Third-Party to Zero-Party: Navigating the New Data Landscape
Date & Time
Wednesday, March 5, 2025, 11:15 AM - 11:45 AM
Speakers
Description
As privacy regulations and consumer expectations evolve, brands are relying more on first-party data to build customer relationships and measure advertising success. This session will explore the practical differences between first- and third-party data, the value of moving to a first-party model, and how zero-party data can deepen consumer trust. Experts will discuss how brands are adapting to a first-party-first approach and the impact on future marketing strategies.
Location Name
Rooftop Pavilion (FL 7)
Full Address
SLS Baha Mar
1 Baha Mar Blvd
Nassau New Providence
Bahamas
1 Baha Mar Blvd
Nassau New Providence
Bahamas