Name
Main Stage: Beyond Inputs: Measuring Sales Outcomes to Prove Advertising ROI
Date & Time
Tuesday, March 4, 2025, 9:25 AM - 9:55 AM
Speakers
Description
For years, input metrics like foot traffic and impressions have dominated marketing measurement, but are they truly indicative of success? This session will explore the shift towards outcome-based metrics, focusing on why measures like sales and customer retention better capture advertising impact. Industry leaders will discuss frameworks for tracking outcomes, how to pivot from inputs to results, and strategies for using this approach to make more data-driven, ROI-focused decisions.
Location Name
Rooftop Pavilion (FL 7)
Full Address
SLS Baha Mar
1 Baha Mar Blvd
Nassau New Providence
Bahamas
1 Baha Mar Blvd
Nassau New Providence
Bahamas