Full Name
Travis Freeman
Job Title
Chief Media Officer
Company
Inspire Brands
Speaker Bio
In January 2022, Travis joined Inspire Brands as the first-ever Chief Media Officer, SVP Demand Generation + Agency Management. At Inspire Brands, Travis oversees the full-funnel paid media and creative production strategy and execution for the largest restaurant company in the US: Arby's, BWW, Dunkin', Sonic, and more. Travis and his team creates demand and captures it in a way that is channel agnostic, effective, and scalable.
Travis’ remit oversees 5 key areas: Audience/Comms Planning; Media Strategy + Planning; Media Buying (in-house biddable; offline via agency); Agency Procurement (all marketing agencies); Creative production and strategy through our in-house agency, Maverick Studios.
By putting Humans at the center of Inspire’s strategy and speaking to them based upon what they actually want from a brand, Travis and his team are flipping tradition on its head by using Data and Technology to bring Inspire one step ahead of not only the category, but the industry as a whole.
Travis and his team’s key responsibility is to create demand, and capture it, in a way that is channel agnostic, and most effective – whether that be in stores or online/ecommerce.
Before Inspire, Travis was the Global Head of Media @ Uber leading media across all their LOBs, globally. Prior to Uber, he was the EVP, Media @ VaynerMedia running their media practice across North America. And before VaynerMedia, Travis was the Global Agency Development Lead @ Twitter, and the Global Head of Digital and Social @ Dentsu.
Travis’ remit oversees 5 key areas: Audience/Comms Planning; Media Strategy + Planning; Media Buying (in-house biddable; offline via agency); Agency Procurement (all marketing agencies); Creative production and strategy through our in-house agency, Maverick Studios.
By putting Humans at the center of Inspire’s strategy and speaking to them based upon what they actually want from a brand, Travis and his team are flipping tradition on its head by using Data and Technology to bring Inspire one step ahead of not only the category, but the industry as a whole.
Travis and his team’s key responsibility is to create demand, and capture it, in a way that is channel agnostic, and most effective – whether that be in stores or online/ecommerce.
Before Inspire, Travis was the Global Head of Media @ Uber leading media across all their LOBs, globally. Prior to Uber, he was the EVP, Media @ VaynerMedia running their media practice across North America. And before VaynerMedia, Travis was the Global Agency Development Lead @ Twitter, and the Global Head of Digital and Social @ Dentsu.
Speaking At
