Each morning, we will enjoy a dynamic lineup of sessions designed to explore the future of advertising, measurement, and consumer insights. Our agenda brings together top industry leaders to discuss key trends, innovative strategies, and real-world case studies shaping the ad ecosystem.

Explore the full schedule below to see session details, speaker lineups, and timing for each conversation.

For years, input metrics like foot traffic and impressions have dominated marketing measurement, but are they truly indicative of success? This session will explore the shift towards outcome-based metrics, focusing on why measures like sales and customer retention better capture advertising impact. Industry leaders will discuss frameworks for tracking outcomes, how to pivot from inputs to results, and strategies for using this approach to make more data-driven, ROI-focused decisions.

Consumers are more complex than ever, with shifting behaviors, new shopping habits, and evolving expectations. How can we crack the consumer code to deliver relevant, effective advertising? This session will explore cutting-edge methods for gathering and leveraging customer insights—combining first-party data, behavioral trends, and AI-powered analytics to create campaigns that truly resonate.

As marketing and finance become increasingly interconnected, a strong CMO-CFO partnership is essential for driving business growth. This fireside chat will feature an industry leader with firsthand experience in fostering collaboration between marketing and finance teams. Attendees will gain insights into aligning priorities, demonstrating marketing’s impact on the bottom line, and proving ROI in ways that resonate with financial leadership. Expect actionable strategies for bridging the gap between creativity and financial accountability to drive long-term success.

Links by MediaLink is a curated conversation series bringing together industry leaders to explore critical topics. During the Outcome Summit, attendees will engage in dynamic discussions led by expert moderators who foster productive dialogue and drive actionable insights. Each session is designed to generate concrete strategies for advancing industry measurement and performance metrics.

Refer to your assigned breakout location on the back of your badge.

Group 1 - Rooftop Pavilion - Main Stage Seating Area

Group 2 - Rooftop Pavilion - Lounge Seating Area

All remaining groups will be directed to the Privilege Pool for further guidance.

With retail media spend soaring, the pressure is on to prove its impact. This session will break down measurement challenges, including incrementality, attribution, and cross-channel performance tracking. Industry leaders will share best practices for proving ROI, connecting retail media to the full marketing funnel, and refining strategies for maximum business impact.

With CTV transforming the way we experience live sports, how are advertisers keeping up? This session dives into innovations in live sports advertising, trends in live sports viewership, the role of data in measuring success, and how brands can make the most of this rapidly growing opportunity.

With the proliferation of platforms and data sources, marketers face a growing challenge: how to measure success across channels and in real time. This session dives into how leading organizations are tackling cross-screen measurement, balancing privacy and personalization, and adopting innovative technologies like AI to transform their approach to ROI and outcomes measurement.

As privacy regulations and consumer expectations evolve, brands are relying more on first-party data to build customer relationships and measure advertising success. This session will explore the practical differences between first- and third-party data, the value of moving to a first-party model, and how zero-party data can deepen consumer trust. Experts will discuss how brands are adapting to a first-party-first approach and the impact on future marketing strategies.