Our agenda offers a high-level view of how each day will unfold—from keynote moments and content sessions to networking and shared experiences. Designed to balance insight, conversation, and connection, the schedule will guide attendees through a thoughtful flow of programming across The Outcome Summit.

A more detailed agenda will be shared soon—stay tuned for updates.

AI isn’t just changing how campaigns are bought and measured—it’s reshaping the entire advertising ecosystem. Media agencies are moving beyond traditional buying roles, acting more like strategic advisors powered by technology. At the same time, brands are demanding more intelligence, media owners are rethinking how they package and sell inventory, and social platforms are racing to integrate AI directly into their tools. This session challenges the assumption that automation alone creates advantage, exploring how each player—agency, brand, media owner, and platform—is evolving their value proposition. Attendees will gain a candid look at the new dynamics of collaboration, strategy, and differentiation in an AI-driven marketplace.

Likes and followers don’t pay the bills. In this session, we’ll dig into how influencers are becoming accountable, revenue-driving partners across the entire customer journey—measured with the same rigor as traditional media.

As marketing and finance become increasingly interconnected, a strong CMO-CFO partnership is essential for driving business growth. This fireside chat will feature an industry leader with firsthand experience in fostering collaboration between marketing and finance teams. Attendees will gain insights into aligning priorities, demonstrating marketing’s impact on the bottom line, and proving ROI in ways that resonate with financial leadership. Expect actionable strategies for bridging the gap between creativity and financial accountability to drive long-term success.

Links by MediaLink is a curated conversation series bringing together industry leaders to explore critical topics. During the Outcome Summit, attendees will engage in dynamic discussions led by expert moderators who foster productive dialogue and drive actionable insights. Each session is designed to generate concrete strategies for advancing industry measurement and performance metrics.

Marketing leaders are under more pressure than ever to prove their value in the boardroom. This conversation explores how CMOs, CFOs, and agency partners are aligning around measurable outcomes, smarter investment tradeoffs, and a unified language of growth.

As live sports increasingly shift to streaming and CTV, success requires more than advanced technology—it demands true collaboration. This session explores how brands, agencies, and media companies can work together to build trust, transparency, and accountability in a rapidly evolving viewing landscape. Attendees will hear strategies for breaking down silos, aligning incentives, and creating operating models that turn partnerships into measurable business outcomes. Walk away with practical insights for evaluating partners, improving cross-functional workflows, and maximizing the value of every collaboration in sports streaming and CTV.