As marketing and finance become increasingly interconnected, a strong CMO-CFO partnership is essential for driving business growth. This fireside chat will feature an industry leader with firsthand experience in fostering collaboration between marketing and finance teams. Attendees will gain insights into aligning priorities, demonstrating marketing’s impact on the bottom line, and proving ROI in ways that resonate with financial leadership. Expect actionable strategies for bridging the gap between creativity and financial accountability to drive long-term success.