Full Name
Sonja Popovic
Job Title
Head of Media Technology & Attribution
Company
VGW
Speaker Bio
Sonja is a performance marketing and MarTech leader with over 15 years’ experience across agency and
brand environments. At VGW, she has spent the past eight years building and scaling the programmatic,
mobile app growth, and MarTech functions—transforming foundational tech stacks into high-performing,
data-driven ecosystems that drive measurable growth and smarter media investment.
She currently oversees Performance Programmatic, Mobile App Growth, and MarTech, with a focus on
attribution, measurement, and scalable growth strategy. Sonja is also a Women in Tech mentor, a judge
for the B&T Awards, and has previously spoken on panels alongside The Trade Desk and Vistar Media.
brand environments. At VGW, she has spent the past eight years building and scaling the programmatic,
mobile app growth, and MarTech functions—transforming foundational tech stacks into high-performing,
data-driven ecosystems that drive measurable growth and smarter media investment.
She currently oversees Performance Programmatic, Mobile App Growth, and MarTech, with a focus on
attribution, measurement, and scalable growth strategy. Sonja is also a Women in Tech mentor, a judge
for the B&T Awards, and has previously spoken on panels alongside The Trade Desk and Vistar Media.
Speaking At
