As Chief Communications Officer of Influential, Chris Detert has brought press, clients, funding, and partnerships to the decade-old ROI-driven influencer marketing and social data firm. Formerly the CEO of American Rebel PR, a boutique agency based in Los Angeles, and CMO of world-renowned fashion brand, Von Dutch, Detert teamed up with his brother, CEO, Ryan Detert, and helped make Influential into the largest and most talked about company in the influencer marketing space, with hundreds of press stories, including Entertainment Tonight, Fox Business News, Wall Street Journal, Forbes, TechCrunch, VentureBeat and many more, since Influential’s inception, in 2014.

Detert’s relationships within the branding, entertainment, and philanthropic spheres led to partnerships with Oracle, the NBA, the MLBPA, Mark Wahlberg’s production company, Unrealistic Ideas, the United Nations, the World Health Organization, the World Food Program, as well as with the global leader in talent, sports, and entertainment, WME, which invested in Influential’s Series B investment round.

Detert is the mastermind behind Influential Beach Presented by Brand Innovators at Cannes Lions, which was hailed by The WSJ and NY Post as one of the top attractions during the Cannes Lions in 2023 and 2024. Influential Beach attracted celebrity speakers Paris Hilton, will.I.am, Ludacris, and champion F1 driver, Lando Norris, as well as dozens of CMO speakers from companies including McDonald’s, Coca-Cola, Pepsi, NFL, NBA, MasterCard, Taco Bell, Hyundai, and Hilton. The excitement generated from Influential Beach was attributed as a core reason why Influential was selected as Ad Age’s 2024 Social/Influencer Marketing Agency of the Year.

Influential was acquired by Publicis Groupe in July of 2024 for $500M dollars, setting a new standard for the creator economy and influencer marketing business.