Name
Main Stage: Commerce Media: Proof, Not Promises
Date & Time
Thursday, March 5, 2026, 9:10 AM - 9:40 AM
Speakers
Andrea Zapata, T-Mobile
Aisha Khan, WPP Media
Amie Owen, KINESSO | Omnicom Media
Drew Ingram, PepsiCo
Andrea Zapata Aisha Khan Amie Owen Drew Ingram
Description

Retail media is booming, but growth isn’t enough. This session unpacks the measurement frameworks that matter—incrementality, omni-channel attribution, and ROI—while exploring how commerce media can deliver both performance and brand equity.

Location Name
Rooftop Pavilion (FL 7)
Full Address
SLS Baha Mar
1 Baha Mar Blvd
Nassau New Providence
Bahamas